5 WhatsApp Marketing Campaign Policies & Best practices To Follow

To launch a successful WhatsApp marketing campaign, you need to be aware and up to date with the terms and best uses of the following:

• Design
• Text
• Call to action
• Audience
• WhatsApp Status

Let’s start 👌

Design

The header of a WhatsApp campaign template can be assigned an image, a video, or a document.

Each file has a maximum size limit:

• Video: 16 MB
• Image: 5 MB
• Document: 100 MB

Dimension restrictions for image and video:

• Height: 1920 px
• Width: 3667.2 px

💡Tip

Make sure to use a high-quality image that showcases the product & preferably the offer.

Text

The message can be up to 1024 characters and can include special characters and Emojis. It must contain a clear offer, preferably exclusive and time-sensitive. Coupons dedicated to the campaign are considered a best practice.

💡Tip

Recommended text length: 160 characters.

Make sure to personalize your message with customer information preferably using dynamic fields.

Call to action

The call to action must be as frictionless as possible. It can be a product catalog, website page, phone call, or an agent conversation.

💡Tip

A trackable ROI call to action is very important to the success of your campaign (UTMs and dedicated coupon codes are best practices).

Audience

Choosing a target for your campaign can be tricky. You must select from customers that already got in touch with your brand (there’s no hard restriction to control this condition) and, ideally, only prospects that are a good fit for the offer.

🔴Alert

Never Buy a database; build your own.

Sending a campaign to everyone on the database should be an exception, not the norm.

WhatsApp Status

Payment method

The payment method is connected to the WhatsApp manager.

⚡Attention

This article will help you set up your WhatsApp Business Account payment method.

Template status

The message template must be approved by Meta and has a green status .

⚡Attention

This article will help you understand the message template status

Phone number status

The number must be approved and in tier 1 or above.

⚡Attention

This article will help you understand the phone number status

Great 😄! You are now ready to launch your WhatsApp marketing campaign.

‍