WhatsApp Business API Price Calculator

Use the WhatsApp API pricing calculator to calculate WhatsApp business platform message fees. This tool will assist you in estimating the WhatsApp business cost for marketing and customer service conversations based on the market you are active in.

Estimate WhatsApp Api pricing

WhatsApp Business API Pricing Calculator

Select field

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0

$100

Total Utility Conversations :
0
null

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0341

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0157

$100

Total Utility Conversations :
0
Rest of Middle East

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0592

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.03

$100

Total Utility Conversations :
0
Rest of Western Europe

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0604

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0077

$100

Total Utility Conversations :
0
Other

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0740

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0113

$100

Total Utility Conversations :
0
Rest of Latin America

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0860

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0353

$100

Total Utility Conversations :
0
Rest of Central & Eastern Europe

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0250

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.004

$100

Total Utility Conversations :
0
North America

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0732

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0157

$100

Total Utility Conversations :
0
Rest of Asia Pacific

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0109

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0053

$100

Total Utility Conversations :
0
Turkey

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0225

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.004

$100

Total Utility Conversations :
0
Rest of Africa

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0529

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.022

$100

Total Utility Conversations :
0
United Kingdom

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0384

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0157

$100

Total Utility Conversations :
0
United Arab Emirates

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0615

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.02

$100

Total Utility Conversations :
0
Spain

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0379

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0076

$100

Total Utility Conversations :
0
South Africa

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0455

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0115

$100

Total Utility Conversations :
0
Saudi Arabia

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0802

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.04

$100

Total Utility Conversations :
0
Russia

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0703

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.02

$100

Total Utility Conversations :
0
Peru

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.1597

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.05

$100

Total Utility Conversations :
0
Netherlands

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0473

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0054

$100

Total Utility Conversations :
0
Pakistan

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0516

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0067

$100

Total Utility Conversations :
0
Nigeria

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0436

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.01

$100

Total Utility Conversations :
0
Mexico

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0860

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.014

$100

Total Utility Conversations :
0
Malaysia

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0107

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0014

$100

Total Utility Conversations :
0
India

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0691

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.03

$100

Total Utility Conversations :
0
Italy

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0353

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0053

$100

Total Utility Conversations :
0
Israel

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0411

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.02

$100

Total Utility Conversations :
0
Indonesia

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.1365

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.055

$100

Total Utility Conversations :
0
Germany

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.1432

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.03

$100

Total Utility Conversations :
0
France

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0125

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0002

$100

Total Utility Conversations :
0
Colombia

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.1073

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.0052

$100

Total Utility Conversations :
0
Egypt

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0625

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.008

$100

Total Utility Conversations :
0
Brazil

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0889

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.02

$100

Total Utility Conversations :
0
Chile

Seasonal campaigns and retargeting messages prompting customers to buy.

Marketing Conversations
/ Conversation
0.0618

$100

Total Marketing Conversations :
0

Transactional messages like COD confirmation, order status updates ...

Utility Conversations
/ Conversation
0.034

$100

Total Utility Conversations :
0
Argentina
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Total WhatsApp (Meta) fees

$100

(Includes 1,000 Free User-Initiated Conversations)

Text Link
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Marketing Conversations ?

Are messages sent to promote your products and boost sales: Example : Promotional campaign, Cart abandonment messages, customer win-back ...

Utility Conversations ?

Are transactional messages that are triggered by a customer's action. Example: COD Confirmation, Order status update, Feedback survey ...

Is the WhatsApp API free?

WhatsApp API is a paid service contrary to the WhatsApp Business App. WhatsApp pricing model is based on message consumption.

Is WhatsApp bot API free?

WhatsApp bots are part of the BSP's services or the marketing automation software providing the user interface for WhatsApp API. Depending on the software provider, WhatsApp bots can be free or might require extra fees.

What is the price of WhatsApp API in Saudi Arabia?

WhatsApp API prices in Saudi Arabia follow the standard WhatsApp pricing model based on conversations.
- Marketing messages: 0.17
- Utility messages: 0.043
- Authentication messages: 0.085
- Customer serice messages: 0.073

What are WhatsApp API charges?

The cost of WhatsApp API consists of 3 charges:
- The hosting cost for WhatsApp, which varies depending on the service provider.
- The cost of the marketing automation and customer conversation management software.
- The cost of WhatsApp messages, which varies based on the type of message.

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