Bulk WhatsApp Messaging Program

WhatsApp is the preferred communication channel for most people, including interactions with eCommerce stores and favorite brands. Indeed,  WhatsApp ranked first among social communication channels in terms of usage, with 96 % of internet users in Brazil and 92% of users across Latin America using it. 

Therefore, using this channel to send marketing campaigns can provide your store with a significant return on investment. But which bulk WhatsApp messaging program can you use?

In this article, we’ll introduce the most notable bulk WhatsApp messaging programs and explain their features and drawbacks so you can choose what best suits you.

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Click to Chat

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Click to Chat programs, which allow you to send WhatsApp messages without saving the number, seem simple and cheap, contributing to their popularity. But is this program suitable for your store's needs?

Click to Chat is an application that can be added to your mobile phone or used via an internet browser on a computer.

To use this program, you simply do the following:

• Choose a program
• Add the numbers of the people you want to send WhatsApp campaigns to in the designated field.
• Enter the country code in the appropriate field.
• Add the message you want to send.
• Click “Start Sending via WhatsApp.”

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The process seems simple, but that's not the end of the story. In reality, sending bulk messages using this program takes much time. Although you can add numbers by copying and pasting them from a file, you must click to send each message individually; hence the name Click to Chat!

This application is unsuitable for sending marketing campaigns to a large customer base. Imagine sending a message to 1,000 clients or more this way!

Additionally, using this application will ban your number because it is not an official WhatsApp service.

So, what are the other bulk WhatsApp messaging programs that you can rely on?

Quick Response Programs: QRs

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WhatsApp programs that use QR codes are more advanced than Click to Chat, but they also have drawbacks.

You can use these programs to open your WhatsApp account on multiple devices and send marketing campaigns to many customers. However, using quick response solutions as a bulk WhatsApp messaging program exposes you to the following issues:

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• Your WhatsApp number will be banned since WhatsApp does not officially approve these programs.
• They do not provide a unified response inbox, making it difficult to interact with customer messages and responses to your marketing campaigns.
• A limited number of users.
• You can send a limited number of bulk messages at a time.

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Considering the services and cost, these programs may not be suitable for your store. Additionally, they could cost you your store’s WhatsApp number, resulting in the loss of many customers who interact with you through it, and you may not be able to retrieve the number again.

Well, then, what is the solution that can meet all these needs?

WhatsApp API: Bulk WhatsApp Messaging Program

WhatsApp offers an official service that you can use as an eCommerce store owner to send marketing campaigns to a large customer base and communicate with clients effectively. Here are the features that will benefit you tremendously:

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• Automatically send marketing campaigns to unlimited customers with a single click. 
• Connect your website to the WhatsApp API platform To get or upload customer numbers in a CSV file. 
• Schedule campaigns to be sent at different times, and they will be sent automatically.
• You can customize a chatbot for marketing campaigns to assist customers and handle responses.
• WhatsApp provides a unified response inbox so your customer service team can access all customer conversations and transfer chats between them or from the chatbot to a specific team/agent.
• You can integrate a WhatsApp chatbot to facilitate self-service customer support and reduce the pressure on employees by at least 30%.
• Your WhatsApp number will not be banned regardless of the number of customers you send campaigns to, as it is an official WhatsApp service.

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